What is Search Engine Marketing (SEM)?
Search Engine Marketing, or SEM, is a form of Internet marketing that increases website visibility in search engine results. It includes the buying of paid search listings, and has become an online marketing industry standard for obtaining top rankings in search engines, like Google, Yahoo!, and MSN.
Why is SEM Critical To a Solid Online Strategy?
1. It works.
2. It’s relatively inexpensive.
Search Engine Marketing utilizes the most popular search engines, like Google, Yahoo!, and MSN, to directly reach a large amount of users who are already actively searching the internet for your product or service. Simply said, SEM helps to guide your customers to you.
Our SEM Services
Our SEM plans include pay-per click (PPC) management in Google, Yahoo, MSN, and Social Media Marketing, and are created with an emphasis on building long-term value.
We review your web site, and the competitive landscape, to find ways to save you money and provide you with better results for your search engine-marketing dollar.
We create a list of relevant and targeted keywords, and write ads that are specific to your business and your customer’s needs. We keep the focus on strong messaging that provides clear “calls-to-action” for visitors. Then we continually test these ads to make sure that the most effective are being shown. As part of our SEM service, we continue to track your PPC campaign’s performance, fine-tuning bid amounts for optimal ad placement.
Dedicated Pay-Per-Click Monitoring
We have a dedicated group of computers that continuously monitor and manage our PPC accounts according to daily bids, positions, and strategies, ensuring that you get better results at a lower cost.