Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions. Google is launching Scenario Planner, a no-code tool that lets you test budget scenarios and forecast ROI using its Meridian marketing mix model without needing data science expertise. What’s new. Scenario Planner turns

ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM visibility. Digital marketing teams have long debated the balance between SEO and PPC. Who owns the keyword? Who gets the budget? Who proves ROI most effectively? For years, the division felt clear. SEO optimized

Organic traffic, average position, and DA won’t prove SEO ROI. Here’s what to retire – and the revenue-focused metrics to track instead. You’re tracking the wrong numbers – and so is almost everyone else in SEO right now. We’ve all been there. You present a chart showing organic traffic up 47%, only